THE CLIENT
Boots Pharmacy, a heritage UK-based beauty and wellness brand, expanding into the U.S. market through retail partnerships with Walgreens, Target, Ulta, and Duane Reade.
THE NEED
As the brand entered a new retail landscape, Boots needed design support to adapt their visual presence and marketing materials for American consumers—enhancing visibility, education, and engagement in-store and online.
THE RESULTS
As a freelance designer, I helped shape the U.S. launch of Boots through a wide range of creative work. This included in-store signage, displays, and visual merchandising tailored to American shoppers; digital marketing assets like web banners and microsites to support e-commerce; and print collateral that introduced new customers to the Boots brand story. The result was a cohesive, multi-channel rollout that translated the trusted UK brand for a new U.S. audience.
An assortment of product promotions printed in the weekly store flyers
Web takover promoting Boots No7
In-store flyers promoting Boots No7 Foundation
In-store flyers promoting Boots No7 Foundation