THE CLIENT
Boots Pharmacy, a heritage UK-based beauty and wellness brand, expanding into the U.S. market through retail partnerships with Walgreens, Target, Ulta, and Duane Reade.
THE NEED
As the brand entered a new retail landscape, Boots needed design support to adapt their visual presence and marketing materials for American consumers to enhance visibility, education, and engagement in-store and online.
THE RESULTS
As a freelance designer, I helped shape the U.S. launch of Boots through a wide range of creative work. This included in-store signage, displays, and visual merchandising tailored to American shoppers; digital marketing assets like web banners and microsites to support e-commerce; and print collateral that introduced new customers to the Boots brand story. The result was a cohesive, multi-channel rollout that translated the trusted UK brand for a new U.S. audience. The positive consumer reaction, driven by product quality and value, enabled Walgreens Boots Alliance to expand availability and distribution to thousands of Walgreens stores nationwide.
An assortment of product promotions printed in the weekly store flyers
Designs included merchandising graphics and product displays first tested at a Duane Reade store in lower Manhattan before rolling out to additional locations.
Web takover promoting Boots No7
In-store flyers promoting Boots No7 Foundation
In-store flyers promoting Boots No7 Foundation
Assorted banner ads to promote Boots USA products