Sam Peek Design - Logo Collection: Small Business Identity Design

THE CLIENT

A collection of small business owners across industries—including an immigration-focused legal service, a fine artist, and a lifestyle photographer—each with a distinct voice and vision.

THE NEED

Each business needed a logo that felt authentic, memorable, and tailored to their audience. From an approachable identity for a law firm specializing in DACA services, to a refined mark for a painter, to a personal yet professional brand for a photographer, the challenge was to create visual systems that reflected each client’s values, tone, and story.

THE RESULTS

I collaborated directly with each business owner to uncover the heart of their work and translate it into clear, custom visual identities. Each logo was designed to be versatile, scalable, and resonant—whether used online, in print, or on physical products.

This collection showcases the power of thoughtful, minimal branding—meeting small business needs with clarity and craft.

Micro Garden Missions
A friendly, approachable brand for a business that brings square-foot vegetable gardens to backyards—making homegrown food more accessible, one raised bed at a time.

DACA Dreammaker Program
A compassionate, trustworthy identity for a Texas-based legal program helping individuals navigate the DACA process. The logo incorporates the iconic Lone Star—a symbol of both the state and the strength, resilience, and hope behind each client’s journey.

Olympic Studio & Jason Kindig Photography
A cohesive brand identity system for two Dallas-based creative ventures—photography and production—under one founder. Designed to work independently or together, the logos share a clean visual language that reflects clarity, craft, and on-set versatility.

Leigh Peek Art
A playful, coastal-inspired logo for a Texas-based acrylic painter known for whimsical, tropical scenes. The identity reflects Leigh’s vibrant, beachy aesthetic while staying grounded in her San Antonio roots.

Mile End Bakery
A hand-crafted logo for a New Jersey-based bakery specializing in small-batch cookies. The name nods to the owner’s time in Montreal’s Mile End, blending personal history with nostalgic charm.