THE CLIENT
Sound Off® provides audio technology and turnkey event services that make it possible to create immersive experiences, including multi-DJ silent discos, guided wellness events, conferences, and more. Their rental, retail, and event production solutions support events across the United States, Europe, Asia, and Australia. Clients include Live Nation, Lululemon, and Wanderlust.
THE NEED
Sound Off was launching the GLO 4, a new premium 3-channel headphone designed for silent discos, high-energy fitness classes, and other immersive experiences. With updated over-ear styling, vibrant new colors, 12-hour battery life, and USB-C charging, the product required a full 360 marketing campaign to engage both existing and new customers. The campaign needed assets for social media, email outreach, website, and Amazon storefront, as well as video and 3D visuals to showcase the product features.
THE RESULT
I collaborated with third-party vendors to produce 3D renders of the headphones and create a dynamic product video highlighting key features. I also partnered with the marketing team to design cohesive campaign visuals across social media, email, website, and Amazon storefront channels. The campaign launched with a consistent, high-quality brand presence, effectively engaging both current and prospective customers.
