The Client:
A premier logistics and warehouse operator in Dallas/Fort Worth, Texas
The Need:
With 40 years in business under their belt, Eagle Express wanted a fresh take on their long-time, dated logo as well as fresh marketing collateral for their new mobile app. They wanted to keep their well-known eagle icon as well as their colors.
The results:
While the client knew they needed a refresh, they had no idea how to get there. The final designs were modern and clean – an update while still maintaining brand consistency for existing Eagle Express customers. My ultimate goal is always a happy client. Oftentimes, that means listening on the frontend and execution on the backend. After I provided various options, Eagle Express landed upon a horizontal configuration with their signature eagle and motion lines to represent their speed and efficiency.
Before
After
Client stationary