THE CLIENT
Smither Productions is a high-energy DJ and event specialist known for transforming parties into standout experiences. The brand has grown beyond music to include a broader range of event services.
THE NEED
With the business expanding, the client needed a refreshed visual identity that captured both his dynamic personality and professional polish. He also wanted a memorable, tactile marketing piece to connect with event planners and generate buzz in a competitive industry.
THE RESULTS
I reimagined the Smither Productions logo to reflect both the excitement of the brand and its refined approach to events. A flexible sub-logo system was developed for affiliated DJs, ensuring brand consistency across touchpoints. I also created a bold, custom black-and-white pattern for use across digital and print, adding texture and energy to marketing materials. To help the brand stand out, I designed a specialty promo box—including postcards and business cards—targeted at event planners. Shared widely on social media, the box became a conversation piece and a key driver of new business.
Metallic gold business cards
Postcard handout for tradeshows and marketing
Custom branded box to send a gift (speaker) and marketing materials
Branded Bluetooth speaker
Thank you cards with space to write a personal note