The Client:
Fahrenheit 212 is an innovation strategy and design firm.
The Need:
In order to better engage prospective clients, Fahrenheit 212 needed a white paper design and illustrations to explain the two-sided approach they implement with clients: business strategy/research paired with creative innovations and executions.
The Result:
I used the ampersand as a symbol of the two-sided approach strategy and used it to illustrate the different case studies in the white paper. I created playful digital illustrations throughout and strong typographic foundations to guide the reader through the document.