The Client:
The city of San Antonio, Texas.
The Need:
A conceptual proposal for a city rebrand to represent the deep cultural roots of a city in the heart of Texas
The Result:
Less than 80 miles south from the state capitol of Austin, San Antonio is filled with its own unique flair of culture, community and vibrancy. This identity concept repositions San Antonio as a city not only full of laid-back charm and rich history, but also a destination for opportunity, growth and change. The brand book offers information on the city and its current and future branding position. The last section offers branding applications to carry the system across all branding and collateral pieces. The website offers visitors a user-friendly interface, with a simple navigation and layout.
